Marketers with untrained eyes are…. Marketers with untrained eyes are creating great social video content with little more than a smartphone.
And people are watching. This trend is expected to continue and there are an abundance of statistics to back that up. Experts predict that 74 percent of all internet traffic in will come from video and you can bet your competitors are already leveraging this powerful form of content. A survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all.
Check out our handy guide to learn more about the medium. Thoughtful, emotive storytelling is the heart of any successful social video. When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. When the brain synthesizes oxytocin, people are more trustworthy, generous, charitable, and compassionate.
An association that can be beneficial to your brand. To determine whether oxytocin is released during video stories, they tested if narratives shot on video, rather than face-to-face interactions, would cause the brain to make oxytocin.
By taking blood draws before and after the narrative, they found that character-driven stories do consistently cause oxytocin synthesis. Determine the beginning, middle, and end to your story, the setting and the conflict to be overcome. Write a real script. Investing in a tripod for your phone can help you make a more professional looking video. There are many excellent tripod mount models on the market. Your audience will be able to better focus on the story if the video has a smooth picture quality.
Perhaps your video will feature a few witty bits of dialogue or the sounds of animals crooning in the night. The built-in microphones on most smartphones leave something to be desired.
There are many inexpensive external mics on the market that you can add on to your mobile device. Though it sounds like a good idea in theory, when you use digital zoom, it can make for a very blurry video. Smartphone cameras have small image sensors so if you try to shoot in a dark environment, it will give you grainy, low-quality video.
Choose a brightly lit setting for your video. Also keep in mind that the auto exposure on mobile phones is often slow to adjust when changing from one scene to the next, so be mindful when moving from dark areas to bright ones. Avoid backlighting and direct overhead spotlighting.Among the many technical aspects surrounding live streaming, there are a few things every streamer should now be able to choose the best live streaming settings for Facebook, YouTube, Twitch and any other platform.How to Export a Video in Olive (Best Settings for YouTube, Facebook, 1080p, 4K)
The best settings for live streaming are not necessarily the highest quality settings. Apart from the video quality, when it comes to live streaming, bitrates, encoding and latency are just as important.
Before you can decide the best live streaming settings for your live videos, you need to know what goes into it. These are a few technical aspects of live streaming of which every streamer should be aware. To gain more control over your live streaming settings, get ManyCam today with a special discount! Video quality is one of the most important aspects of video in general. Within video quality, there are 2 things we need to focus on: resolution and frame rate. The resolution is the size of the video on the screen in pixels.
We also refer to them as HD high-definitionSD standard-definitionand 4K, which is an ultra-high-definition video p. A video is, in fact, several still images in a sequence. Each image in this sequence is called a frame. So, if the frame rate of a video is 30 fps frames per secondit means that each second has 30 images.
The more frames you have, the smoother the video will be. When you have a low frame rate, like 15 fps, your video will be choppy. Ideally, you should try to stream at a higher frame rate 30 fps. If you want a cinematic look, you can go for the 24 fps which is the frame rate many movies are shot at. Higher resolution will require a higher bitrate and the higher frame rate takes more from your hardware. You have a certain amount of available internet bandwidth and part of that is dedicated to uploading.
Bitrates refer to how much data is sent through your live stream. So, higher resolutions demand higher bitrates. If you have 10 Mbps upload speed, your video and audio should be less than 8 Mbps. But, keep in mind that higher resolutions will also demand more from the computer. Encoding is basically taking the video information in this specific format and translating it to a different one, that the live streaming platform understands.
An encoder softwarelike ManyCam, usually has presets to help you determine your encoding power.Update: It appears that many people who come to this page are looking for ways to have better quality video and audio for the videos they upload to Facebook. Upload the video to a Facebook Page not your personal Facebook account.
If you have a Page for your business, band, club, or whatever, the quality should automatically be better when you upload it to a Page. I uploaded the same video to my personal Facebook profile and also to one of my Facebook Pages, and the quality of the video especially the audio was MUCH higher in the video that I uploaded to my Facebook Page. And that could be a smart thing. My goal here is to help you make Facebook video that gets viewed, liked, and commented.
Those are the technical requirements. Pretty straight-forward stuff. Now, how do you ensure your Facebook video meets these requirements? You can use a variety of different video converters. Personally, I always start with my master video file. I started with the built-in Facebook video preset that comes with Compressor, changed a few things, and saved it as a new preset. Before you upload your video, turn the volume on your computer all the way down and watch the video.
Why should you do this? This will be the way many people first see your video. If someone is interested enough to watch the video, they can click on it and it will play with audio. Keep in mind that some Facebook users have autoplay disabled. This is the still image that represents your video. You also have the chance to add text. It makes sense to ask your viewers a simple question. A simple question is easier to answer, so it might get more responses than a complicated, difficult-to-answer question.
You can also explicitly ask them to like the post, share it, or all of the above. The challenge with sharing this kind of information is that Facebook is always changing things.
Because of that, I intend to update this page as significant changes happen. Hi Izzy, I have uploaded videos to Facebook and yes the quality is pretty awful. I now use the URL link in youtube to upload my videos to Facebook. You say you have adjusted the settings in compressor but you do not say what those settings are. Is this something you are going to share or just leave us guessing?
Regards, Neil. Facebook will increase the reach of videos that are native to facebook as opposed to being shared via their competitor — YouTube. So it is always best to upload video directly to Facebook when you can. I love the reality of 60p.When it comes to live streaming, OBS short for Open Broadcaster Software is one of the most popular pieces of streaming software on the market. It's a very powerful program, no doubt. The only potential downside is the steep learning curve.
Unfortunately, there is no one-size-fits-all answer to this question. This guide will help you understand the basics of professional streaming so that you can configure OBS for your particular live streaming setup. The success of your live stream is directly influenced by the video quality, and this is where the OBS bitrate comes in. If you get it wrong, you will experience increased buffering or a very low-quality stream.
For live streaming, we recommend an ideal upload speed of 5Mbps kbps. This is enough to stream at your desired resolution, including p at 30 fps and p at 60fps. The minimum upload speed for smooth streaming with good quality is 3Mbps kbps. For example, if you choose a video bitrate of kbps and an audio bitrate of kbps, your upload speed will need to be at least The best OBS video bitrate settings depend on your upload speed.
By default, the bitrate is set to which falls somewhere near the middle of the scale. Choosing a video bitrate for your live stream depends on what you want to achieve.
If you want a pixel-perfect video production, then try to push your video bitrate to the maximum. Now, on to the second part of your stream, the audio. As a rule of thumb, the lower the bitrate, the more compressed the sound will be.
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This essentially takes away subtle instrument and vocal sounds in the background that may be difficult to hear, but affect the overall quality. Just like with streaming video, the higher the streaming audio bitrate, the clearer the sound will be. The ideal audio bitrate for your live stream depends on various factors such as your internet connection and microphone, to name a few.
If your internet connection is slow or sound quality is not your top priority, go for low-quality audio. Your audio bitrate in OBS is affected by the frames per second, the bandwidth and the processing power of your system. So, while these tables do depict realistic figures, your actual bitrates may vary. For instance, an HD broadcast operating on a p may require a total bitrate as high as kbps. Likewise, the OBS bitrate for a p 60fps stream can go as high as 14, kbps. In short, there is no definite formula to find the best OBS stream settings, but the higher the quality, the higher the bitrate.
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The easiest way to figure out the right settings for you is to do several test streams. Getting your OBS stream settings right is as much an art as it is a science. There are so many variables that affect the quality of the streaming media!
It allows you to calculate the best resolution or frame rate for a predefined bitrate. When you get comfortable with the OBS bitrates, you can explore advanced options to tweak and fine-tune the live streaming experience even further.
There are several guides on YouTube that go in great detail about the subject. The keyframes in a streaming video are complete images unlike the rest of the frames.
Regular frames only contain data about what has changed since the last keyframe was captured.Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a…. Video is increasingly crucial to a successful social media marketing strategy.
According to a recent surveynearly half of all digital ad dollars are spent on video. But as platforms release new video ad formats and update old ones, it can be hard to keep up. Read on to find the most up-to-date video specifications for each of the most popular social platforms. Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.
It pays to become familiar with the varieties of.
Tips for High-Quality Facebook Video
Facebook video and to find a delivery format that matches your campaign goals. Recommended size: Upload the highest-resolution video available that meets file size and ratio limits. Minimum width: pixels. Supported aspect ratios: horizontal to full portrait. Tips: For best results, Facebook recommends uploading videos in. MP4 and. MOV format see a full list of supported file formats herewith H. Videos can be up to minutes long, up to 4GB large, and have a maximum frame rate of 30fps.
Maximum size: by pixels monoscopic or by pixels stereoscopic. Recommended specs:. MP4 or. MOV format, up to 10GB, up to 30 min, recommended frame rate 30fps. Longer durations and larger file sizes may experience longer processing times. Tips: If the camera you recorded your video on automatically includes video metadata with the video file, you can upload the video like you would any other video.
Recommended size: ratio recommended. Upload the highest-resolution video that meets file size and ratio limits. MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps. Tips: Videos can be up to 15 seconds long, up to 4GB large, and have a maximum frame rate of 30fps.
Recommended size: At least by pixels aspect ratio. MOV format, maximum length minutes, maximum frame rate 30fps, maximum file size 4GB. Tips: Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page.Joinsubscribers and get a daily digest of news, geek trivia, and our feature articles.
When you upload media from your phone to Facebook from the iOS or Android mobile application, the application is configured with cellular-data-friendly settings that significantly reduce the quality of your uploads.
Clearly, the low-resolution setting might be great for saving data, but absolutely awful for quality. With just a short jaunt into the settings menu, you can increase the quality of your uploads in mere moments. Launch the app and select the menu icon in the lower corner. The Best Tech Newsletter Anywhere. Joinsubscribers and get a daily digest of news, comics, trivia, reviews, and more.
Windows Mac iPhone Android. Smarthome Office Security Linux. The Best Tech Newsletter Anywhere Joinsubscribers and get a daily digest of news, geek trivia, and our feature articles. Skip to content. How-To Geek is where you turn when you want experts to explain technology. Since we launched inour articles have been read more than 1 billion times. Want to know more?Several case stories prove it with numbers : Video is one of the most monetizable forms of content on Facebook, and using Ad Breaks or Branded Content video views can really bolster your bottom line.
With video being a key element for any successful Facebook advertiser we wanted to answer the question:. Which is the best type of video format to use in your Facebook ads? So, guess what we did? The goal of the ads was to promote a custom audience ebook and get leads. The cost per lead would be our measure of success. Opinions were mixed amongst the AdEspresso team with regards to whether the animation or face to camera video would get the most leads. Not only for the Cost per lead, but also for all secondary metrics including cost per click, click through rate and conversion rate.
The next best was the version of the face-to-camera video without captions. As mentioned in the hypothesis section this might be due to many Facebook users getting fed up with seeing too many face-to-camera marketing videos. Previous experiments on the ad text and call to action button have seen similar large reductions in cost per lead so several rounds of testing could radically increase the effectiveness of your ads.
As we saw in this case where we thought captions would improve performance when it actually increased costs. Custom made animated videos can be an important part of your marketing mix and should definitely be used.
These can be recorded with most modern smartphones and with some basic editing you could be recording your videos and launching your campaigns on the same day. Launch with what videos assets you can produce quickly and cheaply then you can test, analyze and refine the assets for each round of campaigns. Usually, you get better results with or videos than with landscape Great idea but I believe the experiment has some flaws. Type of video is important; video with camera and actor movement would perform differently.
No offense but the video is not exciting or interesting to watch. The animation had movement and was mildly entertaining. Also human nature would tell us that an ad in the US would have a better response if the actor had an American accent just as an ad in France or Italy would be better received if done by indigenous persons.
No prejudice here, just human nature and psychology. People respond to familiar things. Also, the video was actually a hybrid of video and animation. Did the animation portion increase or decrease the performance of the video ad? Thanks for the experiment! I hope the results help a lot of people. Facebook video ads has changed marketing strategies.
Using video ads for promotion is best way to reach audiences in easy way. These formats can give best output for holiday season. I agree with you, animated ads can bring more business and reach for us. Keep sharing. Great idea to implement these techniques in the positioning and dissemination of our website.
The ideal is also to make alternatives or configure new variables to see a range with an even greater spectrum of action. Thank you for sharing it. Your email address will not be published.